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Tough Enough

“A mysterious scooter rider travels through the streets of a metropolis, in a slightly surreal landscape. Suddenly – and out of the blue – our hero finds himself involved in a series of bizarre accidents that will severely test his and his Armadillo jacket’s resistance, as he’s caught in a world made of explosions, evil pie-throwing clowns and more… will he be tough enough?”

This new exciting viral was shot during two intense days on the urban backstreets of London, involving an intrepid stuntman and a globally acclaimed creative team.

The creative team was lead by Amsterdam based Italian/Spanish duo Ham & Kaas. Famous London based production company Stink Ltd, worked together with the British Directing Team Darkfibre to produce the viral.

The Director of Photography, Michael Bonvillain is famed for his work with TV series Lost, Fringe and most recently, the film Zombieland. The accompanying beat is from Canadian two-piece, Lullabye Arkestra.

The Band - The Music - Lullabye Arkestra

Canadian duo Lullabye Arkestra is Kat Taylor-Small and Justin Small. Formed in 2001, Lullabye Arkestra has always had the heart, soul and sweat of Kat and Justin at its core.

Brought together by love, they are bound by and to the music. It’s music by lovers, for fighters. When Kat picks up her bass and Justin gets behind the drums, the result is dirty, swaggering rock ‘n’ roll. The result is beautiful.

Go to vice records.com for more information on the band

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17 Comments

17 responses so far ↓

  • 1 pod1buzz // Nov 9, 2009 at 9:53 am

    cool!

  • 2 Nikolas // Nov 20, 2009 at 10:01 am

    Beautiful!
    Matter of fact it represents the real quality of Armadillo - tested by myself! :)

  • 3 ej // Nov 20, 2009 at 1:55 pm

    quality production - good work team armadillo!

  • 4 Nicky Bubbles // Nov 20, 2009 at 1:55 pm

    Fantastic work guys and gals!

  • 5 Ben // Nov 20, 2009 at 5:01 pm

    Brilliant!! Loved it!! “MORE,MORE” ENCORE

  • 6 Brownelumps // Nov 20, 2009 at 6:06 pm

    Great bit of production but I cannot bear the thought of any innocent scooters being harmed in the making of this film.

  • 7 Maidstone Jesters SC // Nov 20, 2009 at 9:19 pm

    wouldnt want to do that on a Lambretta ;)

  • 8 Unzerstörbaren Rollerfahrer trotzt Wänden, Explosionen UND CLOWNS! « HAWAIIHEMDEN ROCKEN // Nov 21, 2009 at 9:58 am

    [...] via NOTCOT / Armadillo Scooterwear [...]

  • 9 neil // Nov 21, 2009 at 12:01 pm

    awesome video

  • 10 runcorn rich // Nov 21, 2009 at 1:45 pm

    Great production and location finding but hats off (not literally in his case)to the ‘crete butting stunt rider!!

  • 11 Will // Nov 21, 2009 at 1:51 pm

    It’s true, I’ve tried it myself. No clowns involved though, just wet gravel.

  • 12 Federico // Nov 22, 2009 at 11:17 am

    Povera Vespa :)
    OTTIMO video

  • 13 Paul // Nov 23, 2009 at 2:13 pm

    I thought my journey to work was pretty rough - but after watching this…..!

  • 14 Adrian // Dec 1, 2009 at 4:06 pm

    Funny! I think the Pieing was the best!

  • 15 Dan // Dec 1, 2009 at 9:03 pm

    Love it!

  • 16 T-Bone // Dec 12, 2009 at 12:32 am

    What Are All You Lot On?~:-(
    Whats Good about a Dick smashing up a Vespa for a video?:-(

  • 17 matt // Jul 20, 2010 at 5:40 pm

    thats how i ride my vespa everyday ;)

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